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Ted Cruz's Convocation Campaign

240 Words1 Pages
The prominent strategy used by the campaign committee is the use of an ideal setting for Cruz’s announcement for candidacy. Ted Cruz’s kick off for his campaign was strategically scheduled at Liberty University to win the support of evangelical voters, which “made up almost 50% of the primary vote in the 2012 presidential cycle.” [2] However, according to the Washington Post, Liberty University has a policy that Convocation is mandatory for students living on campus at risk of a $10 charge for failing to attend. [3] According to students at Liberty, American Flags were offered to each student as they entered the Vines Center where the announcement was held. The American flags served as a blurred line between patriotism and support for Ted Cruz. When a student asked to be excused and not be forced into apparent political association, they were sternly reminded of school policy. All a student could do to show there disagreement was not to accept the flag.
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