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Starbucks and Tim Hortons Nowadays, the number of coffee drinkers are increasing. As the demand for coffee grows, the number of coffee chains is also increasing. Of that, the representative coffee chains in North America are Starbucks and Tim Hortons. Starbucks has the highest brand awareness amongst the world coffee chains. It started in Seattle, the United State in 1971.
3. INTRODUCTION Today retailing services has become very much important in the competitive environment. Customer service quality has been widely used by the retailers as one of the important strategy. Retailing is the second largest employment provider after agriculture.