Tempur-Pedic: Capital Equipment Offerings And Raw Material Providers

1. B2B Marketing: The two B2B marketing types that are most associated with Tempur-Pedic is capital equipment offerings and raw material providers. On Tempur-Sealy’s website (the parent company to Tempur-Pedic) it states that they manufacture, develop and market the mattresses they sell though all of their companies (Tempur-Sealy, n.d.). According to various websites, memory foam is made using alcohols derived from petroleum products (also known as polyols) and organic amine-derived compounds (also known as isocyanates). Tempur-Pedic would have to acquire these components from raw material providers (How a Memory Foam Mattress is Made, 2016). That would also mean that their manufacturing sections would have to obtain equipment to mix the compounds and heat/cool the foam. Tempur-Pedic would have to purchase the equipment they need in manufacturing the foam from capital equipment offerings.

2. Segmenting B2B Markets:

Tempur-Pedic often provides mattresses that range in price from $1,200-8,500 which is the highest price range compared to their competitors (Memory Foam Mattress Reviews, Ratings and Comparisons, 2016). Being that Tempur-Pedic’s most expensive mattresses out-price competitors by nearly $5,000 (Temp-flow maxes out at $3,900 mattresses), they would not be in a price-focused segment category. Another segment they could be a part of is a partnership focused segment, because it takes a large amount of equipment to create memory foam, and that would also develop the need for a strong relationship in the providers of the equipment (How Memory Foam Mattresses are Made,