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Tess Vs Coke

942 Words4 Pages

On November 16, 2013, Hostess discontinued its products because they were forced to liquidate their assets. Twinkies were introduced in 1930 and “President Bill Clinton chose the Twinkie as an ‘object of enduring American symbolism’ for the National Millennium Time Capsule in 1999.” (Anders, Melissa). So when they announced this event, it caused a lot of commotion similar to the reactions of New Coke. The news traveled quickly and people were rushing to buy boxes and boxes of these treasured, creamy pastries. Some started selling boxes on EBay for top dollar prices and competitors sold knock offs. After a short nine months, the company was back and consumers were relieved. Jeanne Norcross, vice president of corporate affairs, states that: …show more content…

Hostess realized that their product was missed so made one of the “greatest comebacks.” (Anders, Melissa) It wasn’t until after Coke made this change when they realized how valuable their product is. In the passage Keough states: “Some critics say that Coca Cola made a marketing mistake. Some cynics will say that we planned the whole thing. The truth is that we aren’t that dumb, and we aren’t that smart.” In other words, Coke was doing what they thought was necessary: changing with consumers’ needs and wants. The failure of New Coke brought a realization of how important this brand is to Americans. To this day, Coke expresses its devotion to America. Although the idea itself was a disaster, it lead to a greater success. …show more content…

According to the research, even after the discrepancies, “Coke’s marketing research department estimated that the new formula would boost Coke’s share of the soft drink market by 1%, valued at $250 million in retail sales.”
People were not upset because they didn’t like the taste of New Coke, but according to Robert Antonio, a sociologist, it was because “a sacred symbol had been tampered with.” Altering or breaking social norms causes resistance to changing or an emotional reaction similar to the responses found in the case. Many went out to stores and bought in bulk because they were not ready to let go. Others responded similar to Gay Mullins reaction: “It’s no joke. I feel injured. Betrayed…They worry that the whole country is beginning to fall

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