The Capture This Program Analysis

Overview and Mission Statement

The Counseling Department at Michelle Obama High School, in Virginia Beach, Virginia, seeking a grant to create Capture This, a program with the objective of helping students explore their creativity through artistic contexts which allows students to be creative and obtain new knowledge and skills with the Media Arts fields. This program will allow students hands-on access to explore digital animation graphic design, television production, interactive media, film, and sound/recording technology. The Capture This program will give students access to technology education at will benefit them in the future when consider careers. Our mission will be to acknowledge the importance and impact of media creation and literacy

The goal of the program is to provide introductory knowledge and skills for our gifted students who are interested in Media Arts. The objective is that by the end of the school year, the participants will be able to successfully produce their own documentaries and fully operate MOHS’s Morning News Segment which airs every morning at 8:00 a.m. during the school year. By providing Media Arts education through our Capture This program, we will help create access for young adults while providing an chance for students to share their personal stories with a broader audience. In addition to our program, we will seek internship opportunities for our students with Nexstar Broadcasting (WAVY 10 News) and The Virginia Pilot. This will allow our students exposure to work experience with creditable companies which will ultimately help them make good career decisions and build they’re professional networks. The top five goals for Capture This are as

The assessments will measure the knowledge the students have on media literacy and understand the extent that media have on their lives. Additionally, students will demonstrate their ability to think critically and utilizing their creativity with their video documentaries which are required to successfully complete the program. Student will also be able to independently operate MOHS’s Morning News Segment.

Target Audience

According to Shernoff, after-school media arts programming increases the academic achievement of at-risk youth but also decreases drug use and juvenile delinquency, improves self-esteem, and increases positive interactions and connections with peers and the community. (Shernoff, 2010) We like to start our program with would like twenty ingenious students. The target audience for Capture This would be teenagers, ages ranging from13-17 years old, from diverse backgrounds who attend MOHS and have an keen interest in media arts.

Funding

Funding in the amount of $50,750.00 is requested for the purchasing of equipment, required software, computers, staff training, closing banquet, attire, and studio