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The Carlson Company Essay

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Introduction
Marilyn Carlson Nelson, who is the CEO of the Carlson Company, which is a renowned travel and accommodation agency, faces a problematic dilemma. The Carlson Company is aiming to launch a luxury hotel into a lucrative market in Papagayo, Costa Rica. The company however, signed the Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism and Papagayo, is known for its child trafficking. The company must decide whether it is possible to build a hotel in Papagayo without violating their code of conduct. If they choose to go forth with the project, they have to ensure that their execution correlates with the purpose of the project and that they do their duty as a participant to eradicate the practice in the area and maintain a healthy public image.
Environmental Analysis
• Economic Environment: Being an international travel and hospitality agency, The Carlson Company caters to …show more content…

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