I believe this is a bonus for Chevy because this allows for them to be to market to a larger crowd of consumers. The Chevy Sonic may target more of the first time driver being a teenager whereas the Chevy Corvette target market is the older retired couple looking to have a second vehicle or play toy. Having variety is never a bad thing, not everyone like the same thing or can benefit from the same style of product. Having a good mix which Chevy has seemed to have mastered gives them the biggest advantage when consumers look to spend their money. Evolving the price around the different types of consumers Chevy is marketing has been a reliable quality. Creating a low priced to high priced vehicle range allows for a large market of targeted consumers.