In this passage, Ray Bradbury uses the cold archetype, generally associated with the idea of old age, frailty, and death to symbolize emotional detachment, emptiness, and a lack of passion in a dystopian society that values meaningless entertainment: “The voice clock mourned out the cold hour of a cold morning of a still colder year” (32). The use of the cold archetype in this quote creates a bleak atmosphere, emphasizing the emotional detachment and lack of true humanity in Montag’s society. The repetition of "cold" emphasizes the lifelessness of the society depicted in the novel. The sad, mourning tone of the clock signals the passing of time and the beginning of another monotonous day. The announcements of the clock remind us that time