As it is seen from Figure 2.1, the Control Paradox has negative effect on satisfaction, willingness to perform and efficiency level of workers. On the other hand, during the twentieth century economies were growing and becoming more intricate in many countries around the globe. The new situation required to possess up-to-date, more complex knowledge and advanced skills to be able to work in a new economic environment. In those conditions the utilization of so called Motivation 2.0 did not justify itself any more. Later through content theory of motivation which identifies the source or root of personal motivation, Maslow (1970) from the University of Wisconsin referred to the psychology of people calling into question the widely accepted behavioral concept - striving merely to achieve external positive stimulus and repel negative ones. He proposed a new theory based on the hierarchy of human needs. Maslow classified five sets of needs arrayed in a hierarchy of their priority and importance which is shown in the follow Figure 2.2: …show more content…
People are motivated by unsatisfied needs. The lower level needs such as Physiological and Safety needs will have to be satisfied before higher level needs are to be addressed. We can relate Maslow's Hierarchy of Needs theory with employee motivation. For example, if a manager is trying to motivate his employees by satisfying their needs; according to Maslow, he should try to satisfy the lower level needs before he tries to satisfy the upper level needs otherwise the employees will not be motivated. Also he has to remember that not everyone will be satisfied by the same needs. Therefore, a good manager will try to figure out which levels of needs are active for a certain