A tiny little girl wearing her mom’s formal dress and high heels standing in front of the mirror coloring every single part of her face with her mom’s makeup. This scenario is followed by the scene where the mom is running after her trembling daughter, who just destroyed her natural face and beauty, yelling at her “Come here immediately!!!!” and unfortunately, the shocking answer was “But mom I want to look like Barbie!! She is way prettier than me….” A sad story the whole world will relate to, a misery created by the doll named “Barbie”. Germany saw the first introduction of Barbie doll in 1959, and is now being manufactured on a worldwide scale. Although playing with Barbie dolls is extremely vital for the girls’ creativity and motivation, …show more content…
Amongst these justification came multiple explanations. First, according to Mattel’s Culmone, the designer “Barbie is not the problem! Girls view the world in a completely different than grown-ups do. They don’t come at it with the same angles and baggage and all that stuff that we do. Clearly the influence for girls on those types of issues whether its body image or anything else, it is proven, its peers, moms, parents, it’s their social circles.” This statement claimed by the man who created the doll, is completely inaccurate. Actually, little girls’ social circle is in fact the world they create with their dolls. They give those dolls names, jobs and a whole life story; they even talk to them as if they were alive and speaking to them. This was proven by the expert ‘Dr. Deborah Tolman’, a professor of phycology and social welfare at City University of New York, who completely disagrees with Mattel’s claim, stating “ It’s such an old story, let’s just blame moms for everything. In fact it is just a marketing strategy… I think that just because parents influence children too, doesn’t mean Barbie does not. It’s not an either or.” As well as the opponents claiming that these dolls ultimately save parents money. Explaining, that the make-up is designed to match all of Barbie’s outfits, subsequently, saving parents the money that would be spent buying different dolls to match each outfit. Understandably, that is a false statement because as the strategic marketing plan succeeds, Barbie manages its way into a girls’ life well enough to make them feel like an empowered female gender. This plan lures girls to buy more of these products, and not to mention making their parents spend much more