1 What are the demographics, trends, patterns of change, and life-cycle stage of the industry?
According to a 2013 survey of motorcyclist done by the National Surface Transportation Safety Center For Excellence Virginia and California are the two places in the United States citizens ride their bikes the most. Now, 58 percent are ages 40 through 59 and 21 percent being 20 through 39. Majority of motorcyclist will always ride a bike, the only thing that changes is the type of motorcycle. With age comes experience and being responsible when riding and not being reckless. Motorcycles will change through out time, however they will never end. People enjoy the freedom it gives them and with all the different options of bikes everyone can fall in love with one. Everyone loves their life and wants to protect it and when riding a motorcycle safety is a priority. The experience rides know this and will buy the appropriate safety equipment to make sure they can survive the crash if it ever happened, because they cherish their life and want to ride again. The younger crowed of motorcyclist are the ones that needs this protection the most because they don’t have the evasive maneuvers to counter a fast reaction time accident. This product will be focus on all ages to help save lives.
…show more content…
The biggest barrier is getting the product into production making sure we hit every safety point and that the product will save peoples lives. The second one is the reputation of a product that will save lives and that is reliable and cost effective. The third one is having the financial backing to produce the product with quality parts.
3 What are typical profit margins (difference between what you can charge and what it costs to produce) in the