Internal communication Many authors have attempted to offer their conceptualization of organizational communication within one organization (Foltz, 1981; Greenbaum, 1971; Knapp, 1969; Redding & Sanborn, 1964; Thayer, 1968). According to the direction of information flow, communication has been trichotomized into downward, upward, and horizontal directions, which depends upon who initiated the communication and who received it. The boss-subordinate transaction through downward or upward communication is probably the most common communicative situation within a work organization. First, downward communication means the flow of information from superiors to subordinates and it is a dominant channel in accordance with formal communication …show more content…
Grunig adds that if this is done, the organization may benefit in the following ways: 1) Employees can make decisions themselves since they have the tools and knowledge to know the «right» decisions in line with the organization 's goals 2) Staff can identify with the goals, mission and procedures of the organization, which can result in a sense of «making a difference» and Increase effort and efficiency, 3) Departments will share more resources and information resulting in less duplication of work, 4) Day-to-day conflicts can be reduced since a lot of conflict within an organization is as a result of conflicting ideas on what is important to the …show more content…
They must ensure that tactics are being implemented on time and as planned, and make any adjustments necessary to achieve this.
• Assessment of effectiveness: An internal communication strategy requires continued assessment and updates. An assessment of communication between management and employees can help the organization to understand why communication is not as effective as it could be and should provide some clear signposts for action to redress the problems. Hardani (2012:186) identified three styles are very influenced by the personal style of communication. The style of communications divided into 3 styles which are the following:
1. Assertive: a style in which individuals clearly state their opinions and feelings, and firmly advocate for their rights and needs without violating the rights of others. Assertive communication is born of high self-esteem. These individuals value themselves, their time, and their emotional, spiritual, and physical needs and are strong advocates for themselves while being very respectful of the rights of