ipl-logo

Explain The Four Steps Of One-To-1 Marketing

756 Words4 Pages

4 Steps of One-to-One Marketing in 1994

By Don Peppers and Martha Rogers

There are four Steps in One-to-One Marketing that was developed by Don Peppers and Martha Rogers. They are

1.Short-term measures to evaluate results

2.Identify customers

3.Differentiate the customer base

4.Customize products and messages to fit customers

Gone were the days where companies are selling one product to a different range of customers. Organizations had realized the mass marketing had lost a lot of money. They began to make a research and surveys the customer’s behavior, interest, demographics, and physiology.

Step 1

To start with the first step is by measuring results through data analysis. With Google Big Data,(Google Analytic) even a small companies would be able to make a research on measuring results. How much money has to be spent to market the products or services. How much money requires to get the products and services from the companies to the buyers or clients. How many revenues will be generated from the marketing plans and strategy? Clear objectives and goals before launching the marketing plan

Step 2 …show more content…

The next steps are to know the Customer’s Persona. Identifying the right targeted audiences is now the most important step to determine the products or services reaching the right audiences. Currently, many SMEs are using Google Tools to perform their company research. Google Tools such as Customer Barometer and Google Trends. There are various tools available to identify potential customers relating to the products and services. It will go beyond comparing one type of customers to the others. Be it in local or global. We will be able to gather all important and relevant

Show More
Related
876 Words | 4 Pages

BTEC SALES PLANNING AND OPERATIONS Unit-20 By: Aishath Shivany (A000934) Submitted Date: 29 April 2017 Assignment Zacoom Holdings presents 1 | P a g e By: Aishath Shivany (A000934) BTEC Sales Planning and Operations Unit 20 29 April 2017 Table of Content Page Executive Summary .............................................................................................................................. 2 P3.5. The Use of Database in Effective Sales Management ............................................................... 3 1.

Read More
681 Words | 3 Pages

Figuring out your target market is a very important first step to figuring out a new marketing strategy for a company. The company my group chose was, Dave and Busters. Dave and Busters is an American-style entertainment center, featuring a restaurant, sports bar, and an arcade. There are many things that influence the demographic of a target market. In this paper I will analyze the target market demographics for our company; Dave and Busters, and explain why these demographics are so important for the financial side of Dave and Busters.

Read More
1045 Words | 5 Pages

When launching a new product or service, a company needs to develop the key group of customers in which they are targeting. There are many steps in identifying the target market; one of these steps is to look at past marketing plans in a company and collect information to produce a customer profile. This profile is important because “it influences the objectives, creation of the communications message and the channels and media mix being selected” (Gbadamosi and others, 2013, p. 275). When this profile is solidified, the appropriate methods to make a successful marketing plan can take action to launch the new product or service. Nordstrom’s Treasure & Bond, is a new clothing line by the leading fashion specialists, targeting 18-30 year

Read More
784 Words | 4 Pages

The first step would be to make sure that I know my marketing campaign fits into my marketing plan. The second step I would do is make sure that I have set my marketing campaign objectives and parameters. The third step I would take is to set my marketing budget. Knowing how much money I will spend will greatly affect my marketing strategies that I choose. The fourth step would be to choose my marketing strategies to communicate with customers.

Read More
1185 Words | 5 Pages

Analysing the data: - Identifying patterns and trends Problems relating to marketing: - These incorporate what cost to change, how best to publicize the products and administrations, where to offer them from etc. Types of research: - There are two types of research that businesses’ use to gather the right information for the company the first research is called primary research and the second method is secondary research. Primary Research: - Experiments, investigations, or tests carried out to acquire data first-hand, rather than being gathered from published sources. Secondary Research: - Research based on secondary data.

Read More
1405 Words | 6 Pages

The first step is to make objective for launching a new product and a detailed budget and make a plan for it.  Review the final product attributes.  Provide training to the marketing management team.  Analyze competitors in that industry. 

Read More
1750 Words | 7 Pages

Marketing Simulation Managing Segments and Customers A Reflective Essay Debanjan Mal   As the newly appointed CEO of Minnesota Micromotors, I was responsible for designing and executing the company’s marketing strategy. This was my opportunity to integrate and apply the mantra of marketing that I have learnt during my course: “Create, communicate and deliver value to a target market at a profit”. Before I started the simulation, I needed to understand the big picture and try to figure out the following in order to come up with my marketing strategy and execute it during the simulation: • Understand the overall market and the competitive landscape where Minnesota Micromotors has to operate. • Understand my company’s marketing

Read More
1120 Words | 5 Pages

For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.

Read More
843 Words | 4 Pages

What types of business challenges can benefit from consumer insights? How are consumer insights obtained? The consumer insights usually helps firms to understand the notion behind consumer attitude, preference and belief for purchase a certain product among the basket of brands available in the market. These insight can be gathered from consumer surveys, both qualitative and quantitative in nature, which can help the company to gather data on the strength and weakness of the brand and product attributes that are associated with frequency of purchase and usage of the product.

Read More
1016 Words | 5 Pages

It would aim at establishing a strong customer lifetime value. It would also search for new markets in other

Read More
747 Words | 3 Pages

One of the marketing decisions Kellogg’s made was that they wanted to carry out primary research. They did this because it is a reliable source of information because it is directly from the target market. They prepared questionnaires and street interviews to ask the public about their upcoming cereal brand. As well as this one of their main research methods Kellogg’s used is focus group, which was used to essentially provide them with qualitative research.

Read More
1706 Words | 7 Pages

2.0 Introduction Starting with branched out from Binariang GSM Sdn Bhd as a subsidiary, Maxis Communiations Berhad (Maxis) is a service provider company for telecommunications and internet technology in Malaysia. It was begun in 1995 where the company used the dialling prefix identifier of ‘012’, ‘014’ and ‘017’. The company offered 900 and 1800 MHz Global System for Mobile Communications (GSM) band. After that, the company uses the 2100 MHz Universal Mobile Telecommunications System (UMTS) band in July 2005. Besides, Maxis was the first to introduce 3G services in this country.

Read More
1009 Words | 5 Pages

Marketing strategy Customers Youth, families, tourists, older customers and the middle working class Product life cycle. According to Kotler, P. & Gary, A. (2011), the product life cycle has five stages namely product development, introduction, growth, maturity and decline stage. The stages are determined by the market share of the product.

Read More
2130 Words | 9 Pages

Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.

Read More
1141 Words | 5 Pages

It helped me realize that firms can enhance their marketing through having an insight into what customers are thinking. Being able to understand consumer behavior allows markets to successfully connect with customers. This is difficult to do but it is the quintessence of marketing. I realized that once businesses recognize a customer’s needs, it becomes easier to choose target customers. This will then help businesses create products that meet the customer’s needs, wants, and demands.

Read More

More about Explain The Four Steps Of One-To-1 Marketing

Related Topics

Open Document