Many would describe 2009-present the golden age of digital media. There is a multitude of easily accessible information and many individuals have used this broad and far reaching platform to spread awareness about a variety of things. Within the variety most people find interest in documentaries, articles and social media pages about social responsibility or self-improvement. People exposed to these ideas, are emotionally affected and strive to make better decisions. Part of the improved decision making is buying from companies who also make good decisions in the context of improving the environment or doing some type of action that seems to make the world a better place. Businesses have also noticed this growing trend and have dedicated large