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The Hudson's Bay Company: Consumer Credibility

248 Words1 Pages
The Hudson’s Bay Company focused on creating consumer confidence just after World War II using multiple approaches. The company was capable of dealing with corporate strategies while at the same time decreasing any potential buyer risks to increase customer confidence within the company. The Hudson’s Bay Company approach was to develop brand reputation, credibility, and trust. Due to the creation of market niches, the expansion of businesses increased in terms of the number of locations of a single wholesale provider domestically and locally owned businesses continued to strengthen relationships between customers. Implementing the retail strategy of going from a single outlet of goods to a diverse company with a variety of goods
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