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What Messages Are Places Like Caribou Sending To Their Consumers?

934 Words4 Pages

It’s a place in which I’m able to plug in my laptop, spark a conversation, and most importantly, order my favorite cup of coffee. I’m referring to Caribou Coffee, a college student’s temporary home away from home. Caribou Coffee allows for students, one of the many consumer markets Caribou targets, to engage in healthy conversation over a space that subtly showcases material elements. “While everyday spaces like coffee shops are filled with symbolic visual and material elements, these elements are less obviously symbolic than those that make up a memorial or a museum” (Dickinson). As shown through previous years, coffee shops such as Caribou, have risen to popularity. Whether one’s a cult follower of either Caribou or Starbucks, Caribou’s primary competitor, one can’t deny the powerful role that coffee shops play towards our personal identity. …show more content…

Caribou Coffee in Waite Park, demonstrates a unique experience for their consumer?” When entering the Caribou Coffee in Waite Park, Minnesota, it became evident that the retail chain encourages collectivism and group involvement when participating in the consumption of coffee. Although a chain restaurant, Caribou demonstrates locality through branding themselves as a “hometown coffee shop” with materialistic objects that their Minnesotan consumers can relate to. To begin, an overview of the artifact’s context along with the review of literature chosen will be analyzed. Further, I’ll conclude with the potential outcomes when analyzing the rhetoric of space for chain restaurants, such as Caribou

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