Another Starbucks cardboard coffee cup sits on the black surface with blurred background of chairs and windows, with the light reflecting onto the cup and table (see Appendix B). A slogan written on the advertisement: if your coffee isn’t perfect, we’ll make it over. If it’s still not perfect make sure you’re in a Starbucks. Showing and pointing simplicity, it only focuses on a single cup of Starbucks coffee next to a bunch of words, with a border at the bottom of the advertisement.
Starbucks Company is the producer of this advertisement and it wants to promote their products and gives impression that they assumes the importance of customer satisfaction to the company is what matter. Starbucks distinguishes itself from its competition as a higher-end store, ready to serve to your specifications. Overall, this advertisement has a smooth, clean feel. This ad also creates relax and calm mood, as the tone is impressed professional rather than fun. As viewer read the slogan in this ad, the text signifies that this coffee is ‘perfect’, thus shows that Starbucks is a superior choice to other coffee brands.
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If it’s still not perfect make sure you’re in a Starbucks.’ Along the bottom of the border there are the words ‘It’s not just coffee. It’s Starbucks.’ Like the whole of the advertisement, the text is simple. It’s all very easy to understand and to get the point of those words, generally. Being more than ‘just coffee’ indicates that Starbucks is a lifestyle choice. The connoted message of the advertisement is refer to: If you want a personalized, a ‘perfect’ impression, then Starbucks is the answer. The sentence ‘If it’s still not perfect make sure you’re in a Starbucks’ gives an impression that if you found an imperfect taste of coffee, it means that the coffee isn’t belong to Starbucks and yet another place except Starbucks might offer you that kind of imperfect taste of