He argues
How does Eaton target business and consumer markets? Are there any differences? Eaton Corporation’s business market is made up of two major groups, electrical and industrial. These groups can be broken down further to allow for a wide variety of product. It is this wide variety of products that help target large and small businesses.
1. Rivalry among existing competitors The retail industry is extremely competitive. Here in Canada we enjoy large well established retailers such as Hudson Bay, Costco, and Canadian Tire. According to Statistics Canada “Chain stores, defined as operating four or more locations within the same industry group and under the same legal ownership, have been incrementally increasing market share for more than 10 years” .
This clearly maintains his credibility on claims & arguments throughout his
Thus concluding that his position is the stronger out of the
This statement proves that even though
Usually consumers of fast food products are pressed for time; where the preference is not to consume fast food but don’t have time for something else. And with fast food options like Jimmy John’s they are also gear towards consumers who seek the convenience of fast food but want relatively healthy food. The marketing mix for Jimmy John’s are for those who are pressed for time but want a relatively healthier option to fast food, their prices range from four to ten dollars. The price is relatively high for fast food because the target market is college students, middle class, business people, and those who are ‘on-the-go’.
For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.
Additionally, he states,
6.1 Marketing Mix Marketing mix is a set of controllable marketing tactics used by business to promote their product and achieve its marketing objectives. (L. Lake, 15 June 2017) Marketing mix is also called the 4Ps which consist of Promotion, Place, Product and Price. (M. J. Baker, 2001, p.54) 6.1.1 Product
