Usually consumers of fast food products are pressed for time; where the preference is not to consume fast food but don’t have time for something else. And with fast food options like Jimmy John’s they are also gear towards consumers who seek the convenience of fast food but want relatively healthy food.
The marketing mix for Jimmy John’s are for those who are pressed for time but want a relatively healthier option to fast food, their prices range from four to ten dollars. The price is relatively high for fast food because the target market is college students, middle class, business people, and those who are ‘on-the-go’.
The company is a fast food restaurant that sells deli subs through a one sub minimum delivery, in store, and by drive-through.