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How Do Eaton's Target Business And Consumer Markets?

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How does Eaton target business and consumer markets? Are there any differences?

Eaton Corporation’s business market is made up of two major groups, electrical and industrial. These groups can be broken down further to allow for a wide variety of product. It is this wide variety of products that help target large and small businesses. The company also helps target these businesses through employing salespeople and having a support staff available. They also use their website with pages like “Success Stories” that allow people to see how Eaton’s products and technologies have change their operations for the better.
The consumer market is not as large as the business market with most of Eaton’s product being sold in the business market. But, the product sold in the consumer market are high-involvement. With these product Eaton emphasizes through digital media that 24/7 service is available and a warranty of 12 months is on every DC product. Easton also offers a home virtual tour on their website to help customers see how their products can be use throughout the home whether that be soar devices or in-ceiling speakers. Both the consumer and the business markets are target the same. Eaton uses digital media ranging from …show more content…

They have a tremendous global presence in China, with 28 manufacturing centers, and plans to expand more into the Asia-Pacific region. With more expansion more global challenges arise. For example, China is experiencing increases in safety laws and taxes, so Eaton is having their facilities be closer together, so these challenges can be addressed effectively. Also, with global expansion comes challenges in ethics and compliance. Eaton created a Global Ethics office that helps employees ask questions and report their concerns. They also allow for non-English-speaking employees to write letters and e-mails in their native language and they will translate

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