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Alternative Media Characteristics

1154 Words5 Pages

Research on alternative or independent media coverage of news events is plainly lacking, despite a rather vibrant and organized alternative media in America and around the world. Given the ease with which people today can publish information online, the present research was designed to analyze the two separate media which is traditional and alternative media. Traditional media, known as what some of us refer to as an old media, has been used in the marketing, publishing and advertising world for years before. When related to advertising, traditional media encompasses that of television, newspaper, radio and magazine ads. These forms of communication are the fastest ways that businesses have reached both consumers and other companies for decades. They are the roots of advertising and the most common form utilized by businesses which uses on a daily basis. Though …show more content…

Past studies either particularly focused on what characteristics of sources made them credible, what medium were credible, or what made messages credible. This study explored the relations and interrelations of source, media and news characteristics. Past research studied these concepts separately, this study grouped them together. This research hypothesized that source, medium and news characteristics are attributes of the credibility of mediated news report in general. Therefore, this research explored the extent these constructs boost or take away credibility of mass media news. The advances of the internet technology posted the effect to the newspaper circulation for example. There is no doubt that Malaysian online newspaper have gained from the ‘loophole’, derived from Mahathir’s pledge not to censor the purpose of the internet functions in 1995 as he introduced the Multimedia Super Corridor project (

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Because news reporters are no longer the only ones to present information, citizens feel their way into the story, thus creating many layers of journalism. This use of affective publics does have both pros and cons, however. With many citizens presenting their beliefs, news on social media is powered by affective statements of opinion, fact, or a blend of both. In other words, many persuasive statements are opinion based rather fact based. On the other hand, with a large portion of society starting to dominate the media industry, citizens can emphasize and expose many underrepresented

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313 Words | 2 Pages

I am writing in response to Curtis Wilkie’s article “Words Triumph Over Images”. My first reactions to his comments about the TV, radio, and print media accounts of Hurricane Katrina were of complete shock. He not only implies that those forms of news source are basically useless compared to written words on newspaper, but states that “TV news had morphed into a mutant reality show”. In his article, Wilkie states that he had “given up on radio as a news source”.

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917 Words | 4 Pages

Malcolm X famously said, “The media's the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power, because they control the minds of the masses”. Although the modern media is powerful, it is always changing not only technologically, but in the way journalists report and act. Commentary over the last several years has centered on the negative changes of the media that journalists are unethical, stories are approval driven, and opinion is included in the news. Many Americans as well as journalists are concerned in the apparent decline in moral of the media.

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1089 Words | 5 Pages

Have you ever listened to a news story and thought it sounded one-sided? Or have you thought the news didn't seem to report the whole story or the most important aspect of a story? Journalists possess the power to influence a whole group of people with their work. When writers input their opinion, they generate bias. Consecutively, this influences a reader's reaction to a topic.

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872 Words | 4 Pages

One hundred years ago nobody heard about the news or current events from Facebook or the newest tweet. Until fairly recently the most up to date news had to be heard through the grapevine or read in a newspaper. Since the creation of the internet and the mass media that comes with it, information can now be spread all the way across the world in the time it takes to hit the enter button on a computer or phone and upload it to the internet. Some people think that this is a bad thing because so many things that are uploaded can be either false information or simply information that is misleading and could teach individuals the wrong thing. However, if mass media is used in the right way it can be beneficial to the accessibility of valuable information,

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1256 Words | 6 Pages

However, most of the media services provided seem to manipulate the information excluding the publics or the government’s true opinions and saying, therefore they portray false information and the public then perceives it differently to what the originator had intended. With media being such a big influencer, it lays a lot of

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1273 Words | 6 Pages

The central theme of media manipulation and the consequences of that are explained and uncovered in Ryan Holiday’s book Trust Me I’m Lying: Confessions of a Media Manipulator. Holiday offers a brutally honest insight into the world of PR and journalism, one that many people can have trouble accepting and one that makes us doubt every form of media and advertisement around us and exposes the twisted relationship between online media and marketing. In the beginning of the book, Holiday admits that he is a liar, but asks the readers to believe everything he says. As mentioned in an article published by Poynter institute, “He has a point to make, but he 's like the addict warning of the dangers of drugs, all the while snorting a line and shaking his head at how bad it is” (Silverman, 2012).

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1501 Words | 7 Pages

Media bias has a very large effect on society and most often in a negative way. There are four specific effects that will be discussed. These are, it undermines the public’s trust in the media, it leads to a decline in productive discussion, it can ruin the reputation of businesses or individuals

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1296 Words | 6 Pages

The media will pick and choose which topics to discuss according to the viewer’s ratings. The news media represent the news in a manner that will leave people coming back for more. They choose carefully what they want to report and by doing so they do not spread lies within the articles but what they choose not to tell the audience. The media shares what the people

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796 Words | 4 Pages

Postman said that it structures what we can see and say and, therefore, do. The media has the power to make us believe whatever their message is. It's only a matter of persuasion, clever lines and a few tactics to

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1253 Words | 6 Pages

The wellsprings of the media picked are unmistakable. As Jay Blumler brings up in his book The Use of Mass Communication, where he asserts that studies have demonstrated that crowd satisfactions can be gotten from no less than three particular sources: media content, introduction to the media in essence, and social connection that encapsulates the circumstance of presentation to various media (Blumler 1974). It is clear that groups of viewers invest energy utilizing the media as a part of different ways. Whether they are killing time or utilizing it as a social instrument, every medium is novel in its motivation.

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3576 Words | 15 Pages

Mass Media is refers to every medium or source which is used to connect and communicate with a large number of people at once. Mass media is communication whether written, broadcast, or spoken to reaches a large audience. This includes television, radio, advertising, movies, internet, newspapers, and magazines. Media help to correlate or co-ordinate various parts of the social system by gathering and disseminating valuable information. (Yeh.

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2539 Words | 11 Pages

Introduction Historically media was used as a tool to broadcast news or other information related to current affairs but as time passed advertisers and manufacturers recognized its importance and used it as a tool to advertise and promote their product. Previously radio was used to broadcast information and its place has been taken by television. Television is an effective source to broadcast information and promote product by displaying persuading messages and colorful images.

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1070 Words | 5 Pages

Over the years, technologies have been gradually advancing and have played an important role in today’s fast growing societies. It has become a major factor in the society as people are depending on it to accomplish specific tasks. For example, schools are using these technologies as an alternative way of teaching students. Business industries are using it to increase business efficiencies. Among all of the technologies, the one that has the most important aspect in people’s lives is the mass media. In general, the mass media simply means medium that gives out information.

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1627 Words | 7 Pages

TOPIC IS: Impact of print media and an electronic media on social development. 1-media a- (print media) b- (electronic media) What is Media?

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