Cadbury is the world’s 2nd largest multinational confectionery brand and it owned by

Mondelez International. It was established in 1824 in The UK. Its most popular brands

include Dairy Milk, 5 Star, Perk, Gems, Bournvita, Oreo, Tang etc. Cadbury started its

operations in India in 1948. It is the market leader in India in chocolates with nearly 70%

market share.

What is brand communication and how it is essential?

Brand communication is an integral and very essential aspect of the branding exercise of

any product. It is defined as the combination of activities that influence customers’

opinions of a company and its products. It symbolizes how the consumer perceives your

brand. It is aptly said a brand image is created through brand communication. Implicitly

we can say, more effective is the brand communication more effectively the brand

transcends from being just a product and gets etched on the consumer’s mind as an

emotion or a feeling. This ensures a lasting impression on consumer’s mind and increases

brand recall.

Understanding Cadbury’s brand communication

Cadbury has been around for generations now and has always maintained its impeccable

quality and taste that it has the strong trustworthy bond with everyone right from the

grandparents to kids in the family. The effectiveness of Cadbury’s brand communication

in India can be gauged by the fact it is synonymous with chocolate like the way any

photocopy machine is termed as a Xerox or any