In case you are not aware of, a diverse consumer market of more than 550 million people live in Latin America!
These people, we call Latinos, live, work and spend money, just south of the U.S. Border! However, I am not talking about Mexico, although is included, but there are many other countries, territories, islands and protectorates in the Latin American Region that await for your business. Within this huge market, there is hunger and demand for American and Foreign goods, technology, know-how and services.
You might know the existence of plenty multilateral and bilateral free-trade agreements between U.S. and many Latin American countries, that are designed to offer your business a competitive edge over other European and Asian rivals. These trade agreements should propel you to enter or expand your business in Latin American. You need to know, that Free trade agreements help you compete on prices, quality, as well as offering prompt delivery of your goods and services to these markets.
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You the owner of a business that manufactures, sells and distributes or assembles a product or sells a service. You, the person, who is looking for an international career. You, an entrepreneur who wants to tap in to a purchasing power of an emerging market of more than 550 Million people and may be lacking hands on experience on international trade or you that only wants to learn the mechanics of exporting or importing in Latin America.
Personally, I have achieved most of my experience by traveling directly to the region and dealing directly with the private and government sector, for years, and putting in practice practical know-how information, building business relationships, approaching government officials, visiting with the international business community in most countries and dealing directly with distributors, agents and