Ethics
“Ethics are moral guidelines which govern good behavior. So behaving ethically is doing what is morally right.” (Board, 2015) Behaving ethically is regarded as good business practice. Behaving ethically is not quite the same thing as behaving lawfully. An ethical decision can be both legal and meets the shared ethical standards of the community.
We can categorizer ethics is in two ways.
1. Ethics refers to standard of right and wrong that show or tell us what ought to do, in term of rights benefits to society, obligation or virtues. We can take example those standards that impose the reasonable obligation to refrain from murder, rape, stealing, and fraud.it also include enjoin virtues of compassion, honesty, and loyalty. This are standards for ethic because they are accepted values and norms.
2. The second ethics show the study and development of one’s ethical standard. Like seen above social norms and law they are taken from what is ethical. It is necessary to examine and standard to ensure that they are reasonable .It is ethical to continuously study our own moral beliefs and our moral conduct to live up to the standard that are reasonable and solidly based.

Ethical Marketing
“Ethical Marketing is a philosophy that focuses on honesty, fairness and responsibility. Though wrong and right are subjective, a general set of guidelines can be put in place to ensure the company’s intent is broadcasted and achieved” (Anastasia, 2015).
Ethics is a difficult because