The Importance Of Ethos Of An Image

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When viewing an image, it is important to study and create opinions based on the ethos, pathos, and logos of that image. By ethos being established it shows the authority and trustworthiness of the organization that has published the image. Pathos is used in images to create emotion in the reader based on the specific topic that the reader may have a connection to. By seeing a different interpretation of an emotional subject, the viewer may create new opinions and ideas. In images, logos is used for the logical side of the argument. When trying to make a point, logos ---------------------- For the image published by the PETA organization, it is arguing against the use of real animal fur and that people do not understand what truly happens to an animal when the fur is removed. By saying “Here’s the rest of your fur coat” and holding the animal with its fur shaved off, it sends the negative message about animal abuse. Because of the credibility of the source, emotion it creates in the audience, and the logic behind the killing of animals simply for their unnecessary fur it shows that images can show and prove many different points. When discussing the ethos of a topic, the most important …show more content…

If it is a topic that reminds them of a previous event, it may influence their outlook of the picture. By multiple different people having multiple different opinions on the piece it creates different ideas. As a result, people can have their viewpoints changed. Another way for people to think differently about a topic, and look at the pathos differently, is to consider the ethos of the image when making their final opinions. If the topic if something that makes a viewer upset but they then realize there is no credibility for the source, it may not affect the reader anymore. In order for a viewer of the image to develop emotions for the piece, the organization must give evidence to back up their