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The Importance Of Media Bias In The Media

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Media is bias

All media is biased. The bias in media could be split into three main topics, advertisements and their effects on media, clickbait journalism, and political impact. Advertisements provide almost all of the money for mainstream media outlets thus giving them enormous power to control what our media outlets let into the public eye. Clickbait journalism has a negative impact on the population, misleading titles and eye grabbers trick people into believing things that aren 't the full truth. The last major point of discussion is the political bias that can be influenced and forced into media by near anything if someone has enough power. These are 3 of the most impactful things that can influence the content of a media outlet.
The influence of the mainstream advertising companies on the content of media outlets cannot be overstated. Up to 70% of a media outlets income comes from advertising companies, and because of this the advertising companies have the power to pseudo threaten companies by withdrawing their ads and income.

Some specific examples of high end corporations using their money as a bargaining chip are on YouTube. YouTube’s “Google preferred advertising” is an advertisement program for preferred channels on YouTube that holds nearly 50% …show more content…

Many of the faces on television, Conan, Jimmy Kimmel, and Ellen have to read from scripts given to them from their supervisors who write the scripts with a political motive. The media outlets will also promote ideas to increase the revenue they can acquire from sponsors, shareholders, and advertisers. This reduces the amount of people that express their true opinions on matters and can cast an overwhelming shadow on minority opinions. The political figures tied to the media influence it with their political power and money. Studies have shown that there has been an increase in the amount of bribery lawsuits attached to political motives than ever

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The speech Abraham Lincoln gave on March 4th, 1865, titled the ‘Second Inaugural Speech’, was mainly political theology, in which he sought to address the major issues in which he would face in his presidency. His voice was very strong and clear, and he used diction, a passive voice, and a very well mannered tone in order to achieve the full purpose of his speech to the ‘fellow countrymen’. He achieves this effect very well, while speaking to both the North and the South about binding up the nation’s wounds that have stricken them in the core. The diction that Lincoln chooses to use displays that he is very educated, and that he wished to establish that he was speaking to both divided parts of the country, the north and the south, and that he planned on bringing the two together in his words.

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The media is a major source of information for voters. Voters depend on the media to make their decision on who to support and vote for. As much trouble as the media causes, they play a major role in our political system. The American President accurately depicts the political process.

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Murrow Political Bias in media is one of the most rampant examples of bias in terms of its influence on mindsets of people. The statement above by Edward R. Murrow makes total sense in today’s world. Political Bias is at its peak during elections. Public has to vote for candidates and much information about the candidates comes from media. Media, during these times, takes this advantage.

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"Would you rather just sit there and cower underneath a desk while someone executes you and your friends or would you rather have a chance to defend your life? That's what it really boils down to," says Michael Flitcraft, a 23-year-old sophomore at the University of Cincinnati. Flitcraft has become a leading advocate and organizer for Students for Concealed Carry on Campus (SCCC), a grass-roots organization that was formed after the 2007 Virginia Tech massacre that left 32 college students and professors dead (Arena). The organization now boasts a membership exceeding 42,000 college students, professors, college employees and parents who believe that holders of state-issued concealed handgun licenses should be allowed to extend those rights

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Society expect to be constantly entertained; they have become so concerned with things such as who the latest star is dating, scandals, or dumb people doing rather idiotic things. Much of society have been consumed in their personal instant gratification and what makes them “happy”. When on an off chance that news does show things that are serious and impactful(not necessarily positive things that is happening in the world) people have become so numb that the best they could do is feel sympathetic and at worst continue on with their day. The other part of the problem is that those behind what is being published and shown on the news media have been absorbed in their avarice nature, whatever allows them to make as much profit they do. “Writing thousands of hours of coverage from what could have been summarized in a couple of minutes every few weeks, a new rhetorical strategy was developed, or-let’s be generous-evolved”(6), Saunders describes the new formula formed by mass news firms that would yield the most profit.

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