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Cosmetics In China Case Study

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However, a correlation was found in terms of education and incomes. The consumers of natural cosmetics are considered more educated and wealthier than the average consumer (Shim, 1995; Mintel, 2009).

2.1.3 Natural Cosmetics in China

The cosmetics and beauty market is changing in China. Chinese consumers are becoming more interested in environmentally friendly practices and products. The eco-friendly consumption trend in China appears in the increasing popularity of healthy, ecological, and sustainable lifestyles, which has significantly boosted sales of eco-friendly products. With environmental pollution, seen as a threat to people’s health and safety, the number of consumers willing to adopt and able to afford natural cosmetics significantly …show more content…

In 2013 the market was worth 146.8 billion of RMB and increased to 186 billion of RMB in 2015. In 2011, cosmetics sales in China accounted for 6.8 percent of the global cosmetics market. In 2015, 3920 companies were qualified to produce cosmetics in China, according to the China Food and Drug Administration During 2007-2015, China’s cosmetics market scale compound annual growth rate was at 15.8 percent, becoming one of the world’s fastest growing markets. In 2017, cosmetics market scale is expected to reach 188 billion of RMB, an increase of more than 28 percent from 2013. However, the market of natural cosmetics in China is not important compared to France. Growth in the natural cosmetics industry is more significant in Europe and the U.S.A. than in Asia.
Unfortunately China is losing its share of the fast growing Asian natural cosmetics market because of ethical and technical issues. For the last two years, the market growth rate declined mainly because of animal-testing methods for cosmetic and personal care products. Having any kind of link to animal testing is too damaging to any brand. Many Western brands of natural cosmetics have withdrawn from the Chinese market because of their opposition to the animal testing

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We are so lucky to have animals in the world. I mean, what better living creatures to use than rodents, rabbits, guinea pigs and hamsters for experimentation. Several popular beauty and cosmetic brands including Maybelline, Avon, Rimmel London, Covergirl and even Dove, test their products or ingredients on animals. Regardless of this having effects on their sales, companies perform this act for our safety and so that our mascaras don’t make our eyelashes fall out or our shampoos won’t make us bald. Most importantly, it’s done for proof when injured customers sue.

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If a regulatory body demands it for its safety or regulatory assessment, an exception can be made." (Elcompanies.com, 2018b) While cosmetic testing on animals was banned in certain countries, China passed a law on 30 June 2014 to eliminate the requirement for animal testing of cosmetics. (Ly, 2015) This law forced all brands who wants to enter the China market will need to go through this cruel procedure.

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There are other ways to go. Some countries have even prohibited makeup animal testing. I think this is a huge step and only taking us the next step which is closer to banning animal

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This proves how immoral it is to test on animals especially since the law does not require the cosmetics to be tested. The most plausible answer for why the animals are being tested on is a business wants to make money and if the business cosmetic is unsafe and harms one human then no one is going to want to buy another cosmetic from that business. This could leave a business with no

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The order of the wording from writer, wife, environmental protection and vitamin C/E have syntagmatic relations. It implies the product fit the needs of women and it is a green product as it does not harm the environment. The product has numerous health skin benefits to the users and such a wording has psychological impacts on the potential buyers (Giles 138). Therefore, buying the product scores many goals that promote the welfare of the general

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However, in China, there are a lot of people whose income are low, they absolutely will not buy those products. It reduced the market share. Promotion strategy and

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