Communication is become the most important part in our everyday life, as a human we cannot not to communicate. Communication is also becomes the one that can influence many aspect in our life to gain success. In the scope of politics, Political communication become one thing that can determine politician success including their negotiating, campaigning, leadership, and etc. to gain power. Political Communication is an interactive process concerning the exchange of information between politicians, media, and the public itself. The process operates down-wards from governing institutions towards citizens, horizontally in linkages among political actors and party, and also upwards from public opinion towards the authorities. This process of political …show more content…
This might be sound too easy but in the real, you have to at least have been a governor, senator, or five-star military general. And that's before you even consider getting a party nomination and securing national media attention. The person who can join the presidential election has to be chosen first in closed meeting of each party because for them election is the most important part. The reason why Election is become the important parts to gain public attention is because the one who wins the election is the one who goes to the government representing you. Publics needs someone as their representation who does not have the same values, beliefs, and goals. Because this is what non-voters are generally getting. By voting you stand a better chance in having a representative reflecting your ideals rather than having to settle for what you get by not voting. This is why it is important to pay attention during a campaign so that you are able to know what the beliefs, values, and goals the candidates have. Public really want a representative who reflects your ideals and not one who opposes them. This is why public have to be informed and by all means form of their own opinion and not accept the opinion of some talking head on