To achieve anew kind of stores, a quality store with quality merchandise at discount prices, and a discount supermarket in all stores. Mission Components of a mission statement: Customers: for men and women of all ages and nationalities Products or Services: Our mission is to provide products and services at reasonable prices and will continue to improve high quality of products Markets: in the USA Technology: By using the newest technology research capabilities Consumers have been conveniently provided not only with the use of on-line shopping. Concern for survival, growth, and profitability: The growth of target is sustainable because we offer high quality product and low price
The Analysis- Nowadays, the internet becomes an indispensable tool in our world, especially in politics and business world. There is the common phenomenon always happen in our life. Most people prefer to communicate on the phone rather than communicate with peers face to face. People also prefer read electronic books and news rather than read it in the papers. Therefore, the internet becomes a controversy point today.
Conversational media are web-based applications that make it possible to create and easily transmit content in the form of words, pictures, videos, and audios. Social media cannot be understood without first defining Web 2.0: a term that describes a new way in which end users use the World Wide Web, a place where content is continuously altered by all operators in a sharing and collaborative way (Kaplan and Haenlein). The authors also describe social media as “a group of Internet based applications that build on the ideological and technological foundations of Web 2.0, and allow the creation and exchange of user generated content.” Social media has progressed from essentially giving a stage to people to stay in contact with their family and companions. Presently it is a spot where consumers can take in more about their most loved companies and the products or services they offer.
Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002).
