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Case Study: The Dubai Airline

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“Nothing is more important to civilization than transportation” (The Importance of…, n.d.). The civilization has made people form communities. As communities develop, many things also develop. The community needs to provide its people’s convenience. One of the projects that the government will surely develop is the infrastructure. For example, According to Vine & Marston (2011), Dubai started to become prosperous after the United Arab Emirates (UAE) found oils, and the country started to develop its infrastructure and transportation system. Infrastructure meant by “the basic systems and services that are necessary for a country or an organisation to run smoothly” (Infrastructure, 2005). Hence, this essay will illustrate (“Metro milestone,” …show more content…

The Dubai airline called ‘Emirate’ has the latest aircraft with the best service on board, which offer flight from Dubai to other part of the world with 140 destinations (“Flight to Dubai,” n.d.). However, the Tokyo airline called ‘JAL’, has one of the world’s premier carriers (“Japan airlines,” 2014). This airline joined the oneworld alliance in 2007 and serves almost 80 destinations across 20 countries (“Japan airlines,” 2014). The Emirate flights to Dubai provide feature luxurious cabin features, such as First Class private suit, Business Class with lie-flat seats, and Economy Class with comfortable full-service (“Flight to Dubai,”n.d.). Conversely, there are 4 cabin classes on Japan international flight containing First Class, Executive Class (Business Class), Premium Economy and Economy (“Japan airlines,” 2014). Nonetheless, the domestic flights the First class and business class are also available. The Emirate airline provide the project called ‘Emirates Skyward’, which allow the cabin to join free member and collect miles (“Flight to Dubai,” n.d.). To elucidate, this programme allow frequent flyers to gain benefit by redeeming miles accelerator point to exclusive offers. Alike, the Japan Airline 's which offer Mileage Bank Frequent Flyer Programme (JMB) for its member (“Japan airlines,” 2014). Hence, the customer can get their advantage by collecting points towards the tier status traveling only traveling international flight (“Japan airlines,” 2014). But, the Japan aircraft points may also be redeeming in turn of

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The pilots of these planes were well trained after years of training and countless victories under their belts. So while yes, more planes could be built, they wouldn't have the same caliber of the elite flyers from before. Effectively it ended Japanese offensive power in the Pacific. The war turned from Japan on the offense to Japan on the defense.

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They will pull in their belts another notch and fight to the bitter end. Only by utter physical destruction or utter exhaustion can they be defeated. That is the difference between the Germans and the Japanese. That is what we are up against in fighting Japan. ”(Joseph Grew, former ambassador to Japan, 1945).

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“The government can borrow at very low rates and build highways and bridges, improve ports, clean up waterways, repair dams, extend commuter railways—in short, undertake a whole raft of public projects that enhance productivity, create jobs, and stimulate spending” (Morris 105). Charles R. Morris uses punctuation in order to create meaning to infrastructure. Informing the reader what it does in order to build America and extend the job market. This emphasis placed on the different forms of infrastructure brings the third portion of the four key parts of America's growth to the audience; “an infrastructure build” (Morris 145-146). The writer presents these topics in a chronological order that makes it easy for the reader to comprehend that oil did the exact opposite of what everyone else was expecting.

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The Japanese learned from this experience and adopted new strategies. Japan lost four of its best carriers and a large number of crew members. One of their strategies was having refueled aircrafts the deck instead of the hangars. This battle was a turning point in the Pacific War.

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This means that for as long as 30 years. Now that aircraft carriers are running off such engines that can travel around the world multiple times, would make aircraft so much more effective then if a single aircraft had to travel on its own. Because aircraft carriers were so effective during world war 2, this would be a major turning point in the battle against japan. This would be the first win the united states would take in the war against japan. After suffering a great loss in pearl harbor.

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During his speech, President Roosevelt made it seem like the Japanese just attacked us out of nowhere but really we provoked it. Japan tried to suggest ideas for compromise between itself and the United States,” but “The U.S did not agree.” After this, Japan tried to make another attempt

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The infrastructure

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The second wave of aircraft targeted Ford Island, Hickam Field, and Wheeler field. To prevent a counterattack. At the end of 90 minutes of heavy attack, it was over. The Japanese had killed 2,403 men and wounded 1,178 more. The Japanese had successfully crippled the

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Meanwhile, three hundred airplanes were destroyed on the air fields. Although, just before the attacks, rivalry between Japan and America continuously increased. Japan had been edging war with China, America’s ally, leading to an embargo to be placed and

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Delta created its separate subsidiary in response to competitive threat of low-cost airlines. In addition, its subsidiary used pilots of its parent airline with independent decision-making authority. Does song have an effective strategy? Evaluate strategies by using three tests of effectiveness? Low-cost airline: Faster growth of low-cost aviation industry with homogenous service makes this industry fragmented across the United States.

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1.0 Introduction to Strategic Management Strategic management practices the formation; achievement and reaching the major objectives executed by the management of the company, by considering the capital and a task of the internal and external environments in which the company wishes to compete. 1.1 Introduction to Singapore Airlines Singapore Airlines (SIA) is established in year 1972 with remarkable performance among its competitors in the industry throughout its 35-year-long history till date (Heracleous & Wirtz, 2009). According to Singapore Airlines (2014), SIA is one of the youngest aircraft fleets worldwide to destinations crossing a network of more six continents, with its iconic Singapore Girl providing excellent standard of service to customers. Throughout the years of operations, SIA has an impressive ever-growing list of industry 's leading innovations such as offering free headsets along with a choice of meals and drinks in Economy Class in the 1970s, followed by introducing satellite based in-flight telephones in year 1991, involving an ample panel of renowned chefs, the International Culinary Panel, to provide lush in-flight meals in year 1998, developing audio and video on demand (AVOD) capabilities on KrisWorld in year 2001, and lastly flying the airbus of A380 from Singapore to Sydney on 25 October 2007 (Singapore Airlines, 2014).

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Introduction FlyDubai is a low cost airline that was established at the heart of the global recession by optimistic investors. The airline flight coverage is to regions that are within five hours margin of flying from Dubai. The airline was established by the Emirates government. The airline is not a competitor to the major airlines but poses competition to other low cost airlines. This marketing audit aims at looking at the potential markets for the airline and establishing ways of being established in them.

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