The Influence Of The Nike Advertising Campaign
904 Words4 Pages
Has the Nike advertising campaign affected the buying habits of the Sagewood male soccer players?
Proposal
I’ve chosen this question for my research task as it possess two of my interests: Soccer and Nike. I am a fan of soccer and the label Nike (especially when it comes to sportswear). With this question I am enabled to find out if the male soccer players at Sagewood High School are influenced by the Nike advertisements when they purchase a product of that label. What is it that makes the male soccer players at Sagewood High School purchase that Nike shoe? Is it the advertising campaign and how the shoe is depicted? Is it the design and the make of the shoe? Or are they simply just brand loyal customers?
Nike obviously has a motive behind every single advertisement. With each advertisementthey’re trying to send a specific message across to their customers. They are trying to persuade the consumers into buying that particular product over another brands product. Have they accomplished that with the male soccer players at Sagewood High School? Do the adverts still have the same impact they did years ago? Or are they purchasing the product because of its status?
With this research task I’m trying to ascertain how effective and influential the Nike’s advertising campaign is amongst Sagewood’s male soccer players. Are the features of the product drawing their attention? Or is the name of the brand drawing their attention towards
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Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .
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