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The Man Your Man Could Spice Rhetorical Analysis

1149 Words5 Pages

“The Man Your Man Could Smell Like” Super Bowl Sunday is a huge event in America. It’s a time where people gather with their families and friends to watch the biggest game of the year. Not only do people get to enjoy yummy food and an intense game, they also get the first look at new commercials. With that being said, it’s no surprise that some people look forward to Super Bowl Sunday commercials every year. For they are brand new and usually appeal to viewers feelings one way or another. On Sunday, February 7, 2010 Old Spice released its first 30 second commercial called “Smell Like a Man, Man”, or also known as “The Man Your Man Could Smell Like”. Old Spice is an American brand known for its male products like deodorant, body wash, and …show more content…

One can say the company's word choice was chosen to make the audience laugh. The overall atmosphere of this commercial was humorous and a huge hyperbole. If you want to grab someone’s attention, you’re going to want to play with their emotions one way or another, and you can’t go wrong with humor. Since majority of this commercial is impossible, it’s kind of funny how ridiculous it is. It’s portraying the materialistic things a woman would like a man to have or offer. For example, Aaron being only wrapped in a towel, being able to buy her diamonds and whatever else she wants. The ending of the commercial which randomly states, “I’m on a horse. [Smell like a man, man. Old Spice]” adds to the overall funny scenario. The “I’m on a horse line” can be found funny because just before that Mustafa announced, “Anything is possible, when your man smells like Old Spice”. This ad also appeals to the emotions of males. Using a desireable star like Aaron Mustafa, it portrays as to what the ultimate man should look like. The ad is appealing to their emotions by using an ideal masculine man (good looks, has money, manly scent), which will reel them into purchasing the product. All these sayings and gestures portray how unachievable and overly exaggerated this man is. And of course, all to grab the audience’s attention in hopes to convincing them to buy the …show more content…

Wikimedia Foundation. Web. 23 Feb. 2016. Old Spice. "Old Spice | The Man Your Man Could Smell Like." YouTube. YouTube, 4 Feb.
2010. Web. 23 Feb. 2016. .
"Old Spice." Wikipedia. Wikimedia Foundation. Web. 23 Feb.

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