The Objectification Of Women's Sexuality In Advertising

Throughout the twentieth century women have struggled for more rights, opportunities, and equality before the law. However, it is ironic those decades after the women’s movement female sexuality is used to sell and promote various products especially those geared toward men. The objectification of women in commercial advertisements are full of subliminal messages and rhetoric that make memorable impressions to the male consumer with the intention of creating ads to sell goods while also setting a standards of what is “attractive” to society. Although women are exploited more than men; men sexuality is also used to promote products. There are many companies who use sex to sell products and because of this choice the question arises as to whether or not it is ethical to use women’s as well as men’s sexuality to sell or promote products. There are numerous instances where advertisements use sex to sell their products and one of them is the fashion industry.

Advertisers use sexual clips and photos in their ads or commercials to make a long lasting impression on the consumers. Sex in advertizing gives a negative effect on the younger audience. Young American teens especially because they feel pressured to fit in and buy the promiscuous undergarments and clothes that they see in the media. The media is telling them that if you want men to look and give you attention you need to look like the models in these advertisements. And the same goes for the men. If you want to attract the thin attractive model status of a woman you need to have a muscular physique with a gorgeous face. The advertisements do not always lead to everyone buying their product but it sure catches the attention of