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Sexualization Of Women In Advertising Essay

1627 Words7 Pages

All throughout the metro, advertisements are seen on posts, walls, gates, billboards, or LED screens. In these print ads, attractive men, teenage boys, or even young boys are endorsing various products—clothes, shoes, films, television shows, etcetera. It is undeniable that these models go through a rigorous screening in order to be chosen to promote a product. Men in the advertising industry also follow a certain criteria that is not only applicable to women but also to them. And one of the most common criterion is a model should be good looking, tall, mestizo, or for adults and young adults—have an attractive body. Advertisements, movies, television shows and the like show how men are attractive and desirable to society if they are buff, …show more content…

Music today has more freedom than it did in the past and it freely talks of sexual activities, violence, and drugs with men and women involved. The fact that these videos or lyrics depict that men and women can be treated in such way will be an indication to others that it is alright to do it to their peers. It promotes rape culture. A number of survey respondents expressed their stand that though men are sexualized these days, the frequency of sexualization against women is still heavier. In a nutshell, Perez (2013) cites, “repeated exposure to these types of images could contribute to a broad range of social problems, including sexist attitudes, sexual harassment, violence against women, and stereotypical perceptions of men and women (Lavine, 1999).”

References
American Psychological Association Task Force on the Sexualization of Girls. (2007). Report of the APA task force on the sexualization of girls. Retrieved from http://www.apa.org/pi/women/programs/girls/report-full.pdf
Coulson, J. (2014, September 25). Sexualized music videos only teach women how to sell out. Retrieved from http://www.dailytelegraph.com.au/news/opinion/sexualised-music-videos-only-teach-women-how-to-sell-out/news-story/c56c78bc541cbfe91e7cfc31a7c77599
Hatton, E. & Trautner, M.N. (2011, May 14). Equal opportunity objectification? The sexualization of men and women on the cover of Rolling Stone. Sexuality & Culture, 15(3), 256-278. DOI:

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