Credibility is a cognate strategy related to ethics and, as the word says itself, credibility. This has to deal with trust and honesty, as well as a personal character (attitude and sense of belonging). Credibility requires your skills, abilities, or the power to arouse the public's belief in your character. You will naturally develop a relationship with your audience, and the need to trust an element is key to this development. Cultivating a sense of your character and credibility may involve displaying your sense of humor, your ability to laugh at yourself, your qualifications or specific to the profession, or your personal insight into the subject you are discussing. For example, if you present a persuasive speech about the dangers of drinking and driving, and start with a short story about how you helped to implement a "designated driver" program, the audience will understand your relationship with the message, and shape a positive perception of your credibility. If you go to convince the public to donate blood, practice safe sex, or an HIV test, your credibility on the subject can come from your studies in medicine or public health, to have volunteered in a blood collection, or perhaps to have had someone who needed a blood transfusion loved. Consider persuasive strategies that will appeal to your audience, build confidence, and convey your …show more content…
Audience will have expectations inherent in themselves and to you based on the rhetoric situation. If you give a speech after dinner to a meeting where audience members have had plenty to eat and drink immediately before you get up to speak, you know that your audience can be influenced by their spirit. The "after-dinner speech" often incorporates humor for this reason, and anticipation that you will be positive, gay and funny is implicit in the rhetorical situation. If, on the other hand, you will approach a set