Dan T. Carter’s book The Politics of Rage: George Wallace, the Origins of the New Conservatism, and the Transformation of American Politics chronicles the rise and fall of George Wallace, a populist who abandoned his ideals to become a national symbol of racism. In chapter eleven, the book takes a look at the “southernization” of American politics, with a special focus on the 1968 presidential election. This chapter discusses how Richard Nixon used his “Southern Strategy”, George Wallace’s “Wallace Factor”, and how Wallace’s political style helped the Republican Party rise in the South. Richard Nixon saw the fractures in the Solid South that were caused by Civil Rights legislation as a way to draw in Democrats living in southern states that