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Pharmaceutical Promotion Case Study

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Write an article for a newspaper aimed at the general public with the aim to inform and convince the public of your position with regards to pharmaceutical promotion, the nature of the problem, the dilemma’s and the (need for?) regulation.’ At this moment, there are about 81,000 pharmaceutical sales representatives in America. These 81,000 salesmen have about 830,000 doctors and or people who are allowed to subscribe as their target. pharmaceutical representatives will often try to see a doctor once every few weeks. Also These representatives have a call list which consists of about 200/300 doctors with up to 120 to 180 special “targets” who they must visit minimally every two or three weeks These little visits, which every doctor probably …show more content…

Free meals, with all other forms of pharmaceutical marketing towards doctors, is detrimental to the profession as a doctor and for your patients. This can result in the prescription of drugs. Based on marketing, and not facts , which invariably results in increased costs and reduced effectiveness . Now to solve this problem not only the doctor should change their habits. The government should also interfere: They should regulate the information that these pharmaceutical company’s provide to doctors. Also making certain “gifts” illegal. Under no circumstances should a pharmaceutical representative be allowed to make contact with doctors without their consent. The most important law I would suggest is making a quota of percentage of which is maximally allowed to be invested in marketing and a minimal for research and development. In a time of hacking the cloud, declare scandals and bank bonuses, doctors have a chance to make their position as the most trusted professional, and deliberately distance themselves from the temptations of the pharmaceutical industry. It should happen now before becoming yet another profession in which society will lose its fate. I know there is no doctor who consciously harm his patients. But I also know there are plenty of doctors who keep fooling themselves, there is no free

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To demonstrate this, Skloot mentions, “the ruling didn’t prevent commercialization; it just took patients out of the equation and emboldened scientists to commodify tissues in increasing numbers”. It becomes apparent that taking a doctor to court in the 1950s often had no effect, except that the doctor would be more reluctant to share his or her research with fellow scientists. Today, however, there are more laws in place and if a doctor was found to have broken the law, her or she would lose their medical

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Doctors, one side of the coin they are viewed as the ones that can cure the sick with their knowledge, the ones that are supposed to help them get better. The other side they are feared and are avoided at all cost by some. Doctors have this bad reputation about them because sometimes they don’t even tell their patients what is wrong with them. Or the patients themselves don’t even question the doctors because they went to school and have a prestigious piece of paper. In “The Immortal Life of Henrietta Lacks” by Rebecca Skloot, she describes benevolent deception, which doctors had no trouble of doing in the mid-century, as the doctors keeping their patients in the dark.

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Many believe that the FDA has financial reasons for allowing a drug to be on the market. In 2006, a study found that” in 22% of advisory board meetings, more than half the members had direct financial in the companies whose medial products they evaluated or their rivals”. The FDA’s advisory boards should not be able to vote on companies that they have financial ties to. The FDA says they do the best they can to create an unbiased board, but it is difficult to find “top medical experts with no ties” to pharmaceutical companies. Since a number of people have complained about this, Congress decided to make the FDA cut twenty-five percent of the advisory board that has financial ties with the pharmaceutical company being evaluated over the next five years.

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People involved in patient care share the same conviction that when a sick person commits to a doctor their nutrition health should be assured. When a patient enters the hospital and places oneself in the hands of a doctor, it gives the patient a feeling of security. Patients don’t expect to suffer from this condition, but yet there is evidence

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Nowadays it seems like legal drugs are more expensive than illegal ones. This dilemma occurs because the pharmaceutical industry affects the economy significantly. Although the United States is a mixed market economy, there are instances where the economy seems like a free market economy. A free market economy allows companies to determine the prices of goods free from government intervention. The pharmaceutical industry, despite several regulations set by the food and drug administration, is a free market economy.

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