Being able to look at data whenever you need to will make companies who have this ability grow, while other who cannot go bankrupt. This article talks about how the trucking industry is using current technology to further expand their ability to negotiate better rates and do what’s best for the company’s transportation. Stated in the article “The ability to mine data makes you a more powerful negotiator” will allow companies to know what a good price is when using brokers to find carriers and developing contracted with asset based trucking companies. Bringing this data into a meeting with carriers if will level the playing field so companies know what’s near market price and what’s not. NASSTRAC is the national shippers conference where shippers