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The Science Of Shopping By Malcolm Gladwell

1380 Words6 Pages

One of the most beautiful aspects of humanity is how different every being is. As individuals, people are made up of thoughts, actions, and behaviors that are unique only to them, yet how accurate is this? As much as society wants us to be one of a kind, strangely enough, there is something quite frivolous that unites humanity as one: shopping. In the “The Science of Shopping,” Malcolm Gladwell, a staff writer for the New Yorker, proves just exactly how predictable humans are when in the prowl for different objects to buy. Through the help of the coined retail anthropologist Paco Underhill, even the minute details of consumer shopping behavior have been studied, so much so that a system and design in which a store could garner the most income has been created. Because profit is paramount, leading companies all over have incorporated …show more content…

Urban Outfitters, a multinational clothing corporation, is certainly aware of this aforementioned system as their own website design integrates almost all of the points that yields maximum profit. As one of the leading clothing and lifestyle stores that appeal to a young demographic, Urban Outfitters knows that aesthetics is one of their main keys in attracting consumers. With this knowledge, it is understandable how the layout of their online homepage is without fault. Upon entering the store, one would not immediately be met with an array of fluttering clothes and half offs, and this is wisely calculated. Instead, the shop eases consumers in, slowing the fast paced facebook

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