The Stereotypes Of Consumerism

In source 1 there are mice in a never ending square. The mice are going around the square and following the signs on each corner. The signs say “Work Hard” “Earn more Money” “Buy more things” and “Keep going” while they get bombarded with ads around each corner. At every corner of the square, there is a sign on top that says “happiness is just around the corner”. Behind every corner, you can see factories producing smoke and smog. The source is showing how consumers are in an never ending loop of working, making money, and consuming by putting the mice in a square that just goes in a loop. In the source the rats are misled with a sign that says “Happiness is just around the corner” the author is showing how consumers are being misled, to think

The author is being critical of consumerism. Consumerism is the belief that it is good for people to spend a lot of money on goods and services. The reason they think it is good for people to spend alot of money is because they think spending alot of money will make you more happier.Consumerism is flawed in the cartoon because the author thinks that consumerism misleads people into believing that if they spend enough money they will eventually reach happiness through the use of advertising and such.An example of this could be an old spice commercial. In a typical old spice commercial, they try to sell the product by saying if you get this deodorant you will look like me. This is not the case in the cartoon the rats are just going around in circles being misled with the sign “Happiness is just around the corner”. Much like in the real world consumers are exploited with a lot of advertisements to believe that if they buy this product they will be much

Tighter control on consumerism would ensure quality of life. This is because it will allow consumers to make more educated choices.This has also been proven to work in the past. The overall concept that the three sources are trying to convey, is that consumers are being misled through the use of advertising. In source 1, the author believes that consumers are merely going through an endless loop of making money, and spending money in hopes of finding happiness. The advertisements are the main source misleading them to think that they will achieve happiness by spending money and buying products. This is not the case. For example, in the 1980’s consumerism and advertising started to blow up worldwide however, at the same time global happiness started to decrease suggesting a correlation between the two. In source 2, the author believes that consumers are conned into supporting the Ronald McDonald House Charities through the use of philanthropy and children. This can be avoided by installing tighter controls on consumerism, specifically advertisement regulation because the government could enforce corporations to label their products. For example in Canada food companies have to label what's inside it and how many calories it is. But instead government could enforce corporations to label how much money is going to the cause and how much is going to themselfs. This relates to