In “With These Words I Can Sell You Anything,” by William Lutz, the author discusses tactics used by advertisement to trick and swindle consumers to buying product, through very simple words. These words defined by Lutz as weasel words. Weasel words make little claim about the product they are describing, and also keeps the message about the product very vague leaving the consumer to make assumptions about the product. Lutz explains the importance to be knowledgeable and informed about these words so the consumers can identify what the advertisement is actually stating about the product. Weasel words like the ones listed in Lutz’s article have lasting impact on our individual lives and buying habits.
If young Australian who are under the age of 21 are drinking alcohol, it is too soon, too much and too risky for them. Therefore, the legal drinking age in Australia should be 21 years of age. Something that many Australian have forgotten is that all Australian states had an age of 21 drinking law in the late 60s, and that law was reduced to 18. When the age was reduced, Australian actually started to experience the rising rates of youth alcohol problems and more deaths on the road. Alcohol can have toxic effects on young people 's body.
As reflected in the readings of Reading Popular Culture: An Anthology for Writers 3rd Edition, present-day advertisements expand far beyond the endorsement of a product. While the initial intent for various corporations surround the operation of selling and marketing products, many companies also find success in promoting masked messages. According to Jean Kilbourne in her article pertaining to the study of advertisement, she reveals the underlying tactics of commercialized business. As stated in the article “’In Your Face…All Over the Place’:
I seem to absorb advertisements quicker than I can process them; they breeze past any cognitive thought or qualifications and set up shop as doctrines for my life. Moreover, some advertisements are denied with twisted logic, like using brand loyalty to make decisions. In an effort to gain better understanding of advertising’s art of persuasion, I have been studying the rhetorical appeals and attempting to identify them in my daily ad intake. They are: pathos, an appeal to emotions; logos, an appeal to logic and reasoning; ethos, an appeal to credibility; and Kairos, the timeliness of the appeal. Recently, while walking through Overton Park, I came across a sign that advertises three park features: a zoo, art college, and art museum; rather
Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,
How Advertising is Leading Kids to Make Poor Choices Currently, the average American child today is exposed to an estimated 40,000 television commercials a year, over 100 a day. Advertisers try to expose children and teens to as much advertising as possible, this is to get children and teens to want to buy their products. Another factor is that advertisers use different techniques to get kids to buy their products, these techniques include bandwagon, transfer, avant-garde, facts and figures, and testimonials. Yet, children don’t realize they are being subjected to these techniques and with all the advertisements that kids are being exposed to today, these advertisements are leading kids to make poor choices. “Television, radio, cable, and
Language in the Hands of Corporations: The Effects of Advertising In William Lutz’s essay “With These Words I Can Sell You Anything”, he emphasizes the words and phrases used by companies to make claims that appeal to the consumer, while simultaneously preventing the company from being legally bound to fulfill those claims. He advises to look out for words such as: help, more, virtually, new and improved, up to, acts, works, and like. Lutz claims “Every word in an ad is there for a reason; no word is wasted” (62), and that critical thinking is the only way to see what an advertisement is actually saying (63). For example, an ad by Delta for a bath faucet reads: “Save up to 32% more water per minute.
1 - Consumerism developed in America during the early twentieth century in large part due to the boom in industry created by Europe 's inability to create goods after World War I. Combined this with American inventions such as Henry Ford’s assembly line and Americans had money to spend (Schultz, 2013). With the advent of an electrical distribution system, Americans had electricity in their homes for the first time, which led to the desire for all types of electrical appliances to make life easier. All these new products meant that companies had to get the word out about their products which ignited the advertising industry, which led to even more consumerism. Mix into this recipe, the growing credit industry, and you had consumerism like
Erstwhile president Ronald Regan, who whilom fashioned his presidency with the phrase “Make America Great Again”, originated Reaganomics to bring to fruition his pledge to the American people. Essentially Reaganomics was an economic policy that included tax breaks for the wealthy. Though Reaganomics called the attention of many critics, the most inventive was John Carpenter who commented on his economic policy with his 1988 film, They Live. They Live exhibits a dystopian view of the present in which the wealthy are presented as evil extraterrestrials who spend money and rule society, which directly relates to Reaganomics in the sense that the wealthy are trusted to invest in the economy and in return receive benefits that those who are not wealthy do not. Carpenter’s film centers around the control advertisements have on consumers.
Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence
Advertising is a form of propaganda that plays a huge role in society and is readily apparent to anyone who watches television, listens to the radio, reads newspapers, uses the internet, or looks at a billboard on the streets and buses. The effects of advertising begin the moment a child asks for a new toy seen on TV or a middle aged man decides he needs that new car. It is negatively impacting our society. To begin, the companies which make advertisements know who to aim their ads at and how to emotionally connect their product with a viewer. For example, “Studies conducted for Seventeen magazine have shown that 29 percent of adult women still buy the brand of coffee they preferred as a teenager, and 41 percent buy the same brand of mascara”
Éire is a beautiful island flourishing with new and creative ideas. As an influential country, Éire has led the world to climb greater heights in arts and literature. One may think of Éire as a paradise that thrives with ideas, greatly affecting the world that we know today. Éire, the Irish name for Ireland, is the significant land that is home to a unique culture that is being celebrated throughout the planet. Within a world full of diversity, the Irish culture has spread throughout earth and into the daily lives of many people.
Do companies create consumer demand or simply try to meet customers’ needs? I believe advertising shapes as well as mirrors society. A case in point, advertisements can shape society's perception of ‘beauty." For instance, in magazines and movies, quite often young girls strive to look-like and emulate the digitally enhanced images of women in magazines. As such, some critics argue that advertising abuses its influence on children and teenagers in particular, amongst others.
According to Allan (2006), marketeers and “advertisers” use variable approaches and techniques in order to fully engage, involve and immensely persuade the “potential” consumers to buy their product or service (p. 434). It is noticeable that these techniques have greatly evolved and remarkably developed through the past decades (Hemmings, n.d.). This gradual enhancement in advertising techniques is precisely concentrated in the background features of advertisements, such as “attractive” colours and pleasing music (Gorn, 1982, p. 94). In other words, marketeers established an entirely new method to attract the audience, and this is done through integrating psychology in marketing. This has been the main goal of all marketing campaigns and advertisements
Consumerism intrudes with the workings of society by overthrowing the standard judgment wish for an adequate supply of life 's necessities, a steady family and solid associations with a manufactured continuous journey for things and the purchasing power with little respect for the genuine utility of the item purchased. In today’s World World, there is a high level of consumption which has been described as a major threat on sustainability. Even though consumerism has positive effects like motivating people to work harder in order to improve their social status and well being, it has adverse effects on the environment and the social aspect of life. Consumerism, according to the new Oxford English dictionary, means the preocccupation of society with the acquisition of consumer goods. Sustainablity, on the other hand, according to the ‘brudtland report’ was broadly defined as Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.
