The Three Components Of Cognition, Affect, And Attention

Micael Sega

Written Response #2

CONCEPT QUESTIONS

1) The three components of attitudes are cognition, affect, and intention. Cognition is our perceive knowledge of something, affect is our emotions toward something, and intention is our behavior toward something. Our cognition and affect effect each other and develops how we behave.

2) Cognitive dissonance is the disconnect an individual has between their behavior and attitude or two separate attitudes. It influences attitudes by splitting an individual attitude into two contradicting ones. Two approaches for dealing with cognitive dissonance are changing of conflicting attitudes or behaviors and reducing the importance of one of the attitude or behavior.

3) The three types of organizational commitment are affective commitment, normative commitment, and continuance commitment. Affective commitment would increase employees’ motivation, performance, and retention because they have a positive connection to their group. Normative commitment

If I have to make an assumption, I would speculate these sort of behaviors stated here is more rampant in the business world than in the rest of society because the hierarchy of power is obnoxiously prevalent. In the work environment it is clear who is above you and who is below you. With a clear understanding of who an individual has power over, one can easily misuse their power. This is because of two reasons. First, the individual being abused has already excepted their place in the workplace when they were hired. It is as if they came in for the first day of work and was told that this will be where you work, this will be your fellow companions, and this will be your overlord. Second, the individual causing the abuse, is put into a work environment that does not correct their negative actions. This mainly because of my first reason, where everyone accepts their assumed place in the work