The Tipping Point Analysis

726 Words3 Pages

Malcolm Gladwell, author of The Tipping Point, has become a fad in recent years. His logical breakdown of psychology for the everyday person and his interesting take on things created an epidemic much like he described in his book The Tipping Point. In this book, he describes his theory of the Three Rules of Epidemics which include Law of the Few along with the Stickiness Factor and the Power of Context. Many scholars accuse Gladwell of being a storyteller with oversimplified factual evidence that leans towards his point, and I agree. At first, when I read the book, it made sense, but after reading the articles, I agree that he links studies and facts with information to make it believable. These facts don’t prove his theories; they simply make the information appear more credible. …show more content…

These three types are connectors, mavens, and salespeople. Connectors are the people who spread their knowledge through the “weak ties” made with acquaintances. Mavens, people who have a genuine interest in knowing every piece of information possible, supply the connectors with the knowledge to spread. The salespeople are then the people who sell the message and persuade people to buy in. Gladwell gives the example in this chapter of Paul Revere who Gladwell refers to as a connector. He compares Revere to another man who also carried out a night ride, but was unsuccessful. Gladwell attributes the suspicion that Revere was a connector to Revere's successful night ride, whereas the other rider failed because he was not a connector. When I think about it, I understand how it makes sense. However, there is no provable way to attribute Revere’s success to his supposed connector title. Many other factors could have caused Revere to succeed and the other man to fail. There is no provable connection between Revere being a connector and his