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Essay On Tipping Point

1116 Words5 Pages

In the past century, the ideas and ideals of what beauty signifies have changed dramatically throughout time and the world. From Snapchat and Instagram, to makeup tutorials and trends, technology today has influenced and changed the image of beauty. These changes can be explained through Malcolm Gladwell’s Tipping Point, with the Law of the Few, the Stickiness Factor, and the Power of Context. These main points assist in explaining how the world changes due to the psychological understanding shared with one another. The reality of today is that everywhere you turn you encounter models, actors, and celebrities; whether fortunate or not, these people affect the world and the way society and individuals view themselves. One of the best examples …show more content…

This can cause a mass explosion in the media, which can be explained by the Tipping Point called the Stickiness Factor. This factor is, “the quality that compels people to pay close, sustained attention to a product concept, or idea” (Tipping Point). Many mistakes include arms missing, hips and waists missing, beauty marks added on, and backgrounds being uneven or removed (41 worst photoshop fails). Although this practice can be hilarious at times, it is still used all around the world to make women and men more attractive. Celebrities such as Kylie Jenner, Khloe Kardashian, Rihanna, Ariana Grande, Beyonce, Selena Gomez, Taylor Swift, and hundreds more have been caught using photoshop whether it is for social media, album covers, or magazines (Celebrity Photoshop Fails). Photoshop and the “corrective” trend are impacting society so much that celebrities themselves are trying to move away from that trend. Businesses want to portray the perfect picture; celebrities, especially women, want to be portrayed as imperfect. This has caused a clash between the need of businesses and the willingness of celebrities. The result is a parallel trend promoted by some celebrities in which they take pictures of themselves without photoshop and without makeup. This new trend is to reflect to society that

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