Film industry is a commercial activity concerned with the production and distribution of films (Anon, 2017). Film industry involves people working in different kind of filmmaking stages such as pre-production, production and post-production that aims to make good films for us. In contrast, theatre industry comprises business that exhibits movies to help to tell a story and educate audiences. (Ibisworld, 2017).

In recent years, with the rapid development of the Internet, more and more films are promoted via social media platforms such as Facebook and YouTube. Using social media marketing strategies can help the film and theatre industry attract more potential customers in the future.

The marketing of movie is very important in the film and theatre industry. The reason is that making a film requires huge amount of money and resources. Without proper marketing strategies, a film would not naturally go well in the public.

Social media allows film companies to create a two-way discussion with customers. However, discussions on the social media can lead to either a positive or negative effect towards the success of a film.

1.0 Facebook Facebook has a great impact in people nowadays. It allows Facebook users to upload and post photos on your own timeline, update status, and connect with their friends and family.

However, interacting with others through Facebook can have both harmful and beneficial effects. Facebook made the world smaller, as easier communication can