In the article, "The Wrong Way to Get People to Do the Right Thing," author Alfie Kohn describes how humans do kind things in their own self-interest. Kohn states that using "rewards, and invocations of self-interest, to promote generosity creates a powerful, self-reproducing framework" that explains widespread selfishness too well. While society has taught selflessness in giving, Kohn uses a variety of examples and studies to successfully persuade the reader that when a reward is involved, humans become selfish.
Kohn begins his argument with a series of examples from fairy tales to religious traditions and how they demonstrate the idea of self-enlightenment when doing kind things for others. Specifically, he describes a charity advertisement
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He stays quite general with a wide variety of examples that convince the reader that he has done extensive research to defend his claim. For example, Kohn uses a list of different studies, from children and women, to adults and blood donors, showing the effects of how people think of themselves when getting a reward for doing a specific act versus when there is no reward. The results from these studies show that people who were not initially offered a reward were more likely to continue participating in surveys than those who were originally offered a reward for the first survey and not for later surveys. This shows that people who were offered a reward made a connection between acting generously and being compensated for their deeds, supporting Kohn's point. These examples relate to the reader as they consider what they would have done in a similar situation which sways the reader's opinion on the subject. Personally, I was persuaded by Kohn's essay by relating to his examples. I understand that people get conditioned to expecting certain reactions from people, and once learning to expect praises and rewards, it is hard to continue doing kind things without