"Sometimes I think money is the bottom line and other times I think it isn't really. I think it's about maintaining that balance of power. Even though I know money is big, I think power is as big an issue as money. "nose are the two biggies. Like Meryl Streep said recently that if there were an audience of people dying to see films about 50-year old women, we'd see them. I don't think we'd see them. Because it's about more than just making money. I think there probably is a whole audience out there, especially as my generation gets older. They could make a lot of money, but they won't. Because men produce and direct and cast. You know the thing about when a male actor is 20 he has a 20-year old as his leading lady. When he's 30 he has a 30-year …show more content…
To further drive home the unnaturalness of said shown behaviors, he challenges readers to imagine the advertisements with the sexes switched. This switch reveals the unnaturalness of the natural pictures.
It is said, “A picture is worth a thousand words.” Sheryl Sandberg, COO of Facebook and founder of LeanIn.Org, agrees for she has launched a crusade to change images of girls and women used in advertising. In February, LeanIn.Org teamed up with Getty Images, one of the world’s leading creators and distributor of still imagery and footage, to form a curated photo library called the Lean In Collection that features powerful images of women, girls and families.
P&G is by no means the only perpetuator of regressive, sexist stereotypes. In a popular Subaru ad, mothers, not fathers, still drive the kids to hockey. In this Johnson’s Baby ad, recycled every Mother’s Day, it’s mothers who bathe the babies. Or consider this recent ad for American Greetings, in which a chatty man interviews applicants via videoconference for what’s described as the world’s toughest job. It requires constant mobility, around-the-clock availability, and a 24/7 work-week without breaks or vacations. It’s all a hoax. There is no job because billions already hold the unpaid position: Moms. Incredulous faces turn soft and sentimental. The duped applicants
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Windows, vases, spectacles, marbles. Such a shame about that whole glass-ceiling thing, isn’t it? Really tarnishes the whole image of glass. At least the Cannes Lions festival has managed to turn it into something positive, in the form of their new Glass Lion award, created this year to recognise advertising that shatters gender stereotypes.
Grossman and Bennett presented their findings first internally at Getty “to advocate our art directors and photographers internally so we could see more of those images in our collections,” and ultimately – via Leanin.org – to Sandberg herself. “Imagery is so powerful. It’s what changes your expectation of yourself and the world around us,” said