ipl-logo

Tide Case Study Solution

1396 Words6 Pages

1. Subject 1.1
The process of delivering value propositions to customers consists of five capabilities: understanding the marketplace and the customer needs and wants, creating, delivering, capturing and sustaining customer value.
For many years, the company has lost the understanding of the marketplace and the customer needs and followed the relentless improvement of product benefits rather than to speak eye to eye with the customers and understand what the brand meant to their lives. A new way of life, laundering with Tide was meant a lot more for the customers than disappearing the stains from their clothes. That was creating customer value for Tide because by understanding the meaning of the brand could easily create the relevant advertising message in order to connect the brand to the consumers emotionally. So, although it was easy for a competitor to copy the chemical ingredients of the product, it was almost impossible to copy the emotional link between the customers and the brand. Additionally, the innovational history of the brand helped at that direction, while the …show more content…

The brand is the guarantee of the quality, is what people thought about your product or your service, part of it, its rational but most of it, it’s emotional. The secret of a strong brand is focus, focus in one thing. There are four major reasons who helped the company to build a strong brand, be different, be vigilant, be relevant and earn the trust of your customers. Tide, a brand name which had been chosen back in 1946 and meant (the periodic rise and fall of the waters of the ocean) exactly what the company wants to represent in this new kind of product. Over the years, they kept the same approach for the colors (the bright orange and yellow) that represents the brand successfully up to now. The packaging was unique and improved further, during the time, mostly due to technological

Show More
Related
1015 Words | 5 Pages

TO: Dr. Jim Turner FROM: Tyler Mead DATE: October 20, 2015 SUBJECT: New England Seafood Company Risk Analysis Overview: Accompanying this memo is a risk analysis I have conducted for New England Seafood Company. The risk analysis I have conducted will show which weighted average cost of capital would be best to use in evaluating the project along with how New England Seafood Company could utilize the land if the project is accepted. A 10% cost of capital will result in a positive net present value but the coefficient of variation will be much higher than New England’s average coefficient of variation. A lower or higher cost of capital could under or over value the project and risks involved.

Read More
1307 Words | 6 Pages

The incidences On the 2nd day of August 1942, the body of Jose Diaz was found murdered in one of the South East Los Angeles reservoirs that was famously known as the Sleepy Lagoon Reservoir. The incident acted as a trigger to most of the media houses as they focused their attention on addressing the Mexican American boy criminal gangs, their criminal activities, mad the zoot suits that they wore. As such, in trying to get to the rot cause of the murder, the Los Angeles Police ended up questioning an approximated six hundred Chicano youths. Amongst those who were interviewed were Lorena and her brother Louis Encinas who happened to have attended a party near the Sleepy Lagoon the night when the event occurred.

Read More
429 Words | 2 Pages

That is because these brands are likely to receive greater ‘interest and attention. Thus, repeated exposure to the brand name, enhances ethos by creating familiarity, which in turn persuades us into buying the product out of common preference. As mentioned previously, contrast is used to draw the attention of the viewer towards the imagery of the

Read More
1809 Words | 8 Pages

If a brand has a good reputation, customers and businesses, are more likely to purchase that brand. Examples include logos and packaging. (B2B and B2C Similarities and Differences , n.d.) These need to capture the attention of their customers because businesses have competition and therefore need to stand out.

Read More
761 Words | 4 Pages

As per the context of the case study, we have come up with three possible actions that can be taken in order to meet the excess inventory problem are geographical expansion and increasing the market size by covering the untapped market in South and Central parts of America or making an internal agreement with a small manufacturing company that imports raw fishes and produces fish allied products such as fish oil, fish sauce, etc. Else we can launch a ‘Limited Edition Product’ by increasing the quantity per package at the existing price and providing exciting offers. The underlying cause of excess inventory in Neptune Gourmet Seafood is due to limited target market size. Neptune has to identify areas that are isolated from its product and enter new geographic markets.

Read More
994 Words | 4 Pages

In Gregory Ciotti’s “The Psychology of Color in Branding and Marketing”, he discusses the effects that color has on the world of advertising. Ciotti states, “colors influence how customers view the ‘personality’ of the brand in question”. The article states that color blue is commonly associated with having a sincere, honest, wholesome, and friendly brand personality. This will create a very reliable down to earth experience for the audience. The author also gives the readers an illustration of a color emotion guide.

Read More
641 Words | 3 Pages

The shrimp case study was the most eye opening exercise in the class because we were able to experience the process of creating a non-governmental organization. In an era of social movements and a push for change, the case study really made it clear that trying to make change and create a non-governmental group, whether it be a top-down approach or a bottom-up approach is difficult. Our goal as a shrimp justice NGO was to create transparency in the shrimp industry, but all the different stakeholders the methods of attaining transparency varied within interest groups. For example, the room had two opinions, the shrimp industry group wanted to really expose the harsh realities of the industry. For example, when Tris said that he wanted to expose

Read More
1044 Words | 5 Pages

While others in the market uses sachet, foil, plastic or paper as packaging material they try to use glass jar. Something unique, economical and reusable. The main driver for consumer to buy the product is because they were after the packaging something new and something reusable after coffee had been fully consumed.

Read More
2354 Words | 10 Pages

Red tides Red tide is a generic term for harmful algal bloom or HAB. Red tides occur as a result of explosion of algae population such as dinoflagellates. The expansive population concentrates along the water column and cluster in one area of the ocean, this results in the change of color of the surface water. Red tides occur along coastal areas.

Read More
1808 Words | 8 Pages

This is the comparison of the benefits offered by a company's product to its customers relative to the price it asks customers to pay. To do this, companies can influence the value proposition in one of two ways mainly. This can be done through long term brand building. They can also offer a relatively low cost to enhance value. Ultimately, the key is that customers perceive that the product's merits exceedingly justify its price.

Read More
763 Words | 4 Pages

In the beginning, Royal Caribbean Cruises Ltd. has been an innovative brand. The company started in the year 1968. Royal Caribbean Cruises Ltd. is a global cruise line company that owns and operates three global brands: Royal Caribbean International, Celebrity Cruises, and Azamara Club Cruises. Together, these brands operate a combined total of 49 ships with an additional 13 on order. (Royal Caribbean Cruises, 2018).

Read More
1041 Words | 5 Pages

Although difficult to do, writing a compelling value proposition is a vital part of marketing a brand. Until leaders can state why their brand has value, how can they influence customer behavior with targeted marketing? One of the basic purposes of a value proposition is to determine the benefits their brand has for consumers. Another key aspect of a value proposition is linking the brand benefits to specific features of the brand. Leaders need to take the time to view their brand from the perspective of their targeted customer.

Read More
1346 Words | 6 Pages

a. The product and production orientation of marketing asserted that a company should first develop product and then they should scan the market for sale opportunities. Now days in the modern world the market have changes. The process orientation of marketing requires a company to first to analyse the market, understand customer requirement and then develop products. In todays world, the modern marketing is based on the reverse process, in which the first the customer needs and demands are identified. The subsequent market program of the firm depends on how the market identifies the potential customer, profiles them, target them and positions his offering in the minds of customer.

Read More
1447 Words | 6 Pages

MARKETING MIX OF LIFEBUOY PRODUCT: Lifebuoy is a brand of UNILEVER among many other brands, whose main aim looks to promote health and hygiene around the world through different ways such as imparting knowledge, coming up with products that enable the elimination of germs and by making these products reach even the most remote areas. A brand that had started over a century ago for the UK market and has now become the preferred soap brand for mothers and the most favorable soap brand in over 44 countries across the globe. They have been really innovative in coming up with various products which range from soaps to hand sanitizers and soaps, and even to body care products for men and women. For example, lifebuoy has been able to come up with

Read More
1157 Words | 5 Pages

Brands are complex offerings that are conceived by organisations but ultimately resides in the consumers mind (De Chernatony, 2010). A brand thus signals to the customers the source of the products and services and protects both the competitor who would attempt to provide products and services that appear similar or identical (Aaker, 2004). Brands provides the basis upon which consumer can identify and bond with a product or service or group of products and services (Weilbacher, 1995). A brand is a specific uniqueness associated with a product or services that enables the consumers connect with it by easy identification through the name, slogan, design, logo, symbols, etc. of the organisation that produces the products or

Read More

More about Tide Case Study Solution

Related Topics

Open Document