TopCoder has achieved to leverage crowds for innovation in the platform solving technical problems for a big range of customers. The nature of the problems that TopCoder undertakes (software development, design and data science problems) supports the experimentation and the supply of many different solutions. For this reason the crowd contests that the platform has chosen in order to provide solutions for the clients is the suitable way for solving technical problems. This can be understood from the company’s current situation and success over the years. This way of operation create multiple value propositions for the users, both community members and companies, and it can be considered as very innovative and unique way of providing crowdsourcing …show more content…
There are several technical obstacles and costs that make hard the building of the community and platform. Because of this TopCoder shifted its strategy and operation during the years providing services under different business models in order to be able to offer full-services in software development, design and data analytics tasks through a competition based approach. This strategy was aiming in the platform’s and community’s building as well as in the enhancement of platform’s popularity. In this way TopCoder achieved to offer software development implementation through content-based crowdsourcing and started to provide more services in design and data science tasks under the same concept over the years.
Moreover the reason that this company creates value to its members and clients is the strategic and managerial decisions about platform’s operation discussed in the TopCoder’s platform value section. In this way TopCoder achieved to create multiple value propositions to the users (members and companies) in a new, unknown until then, way which persuade them to participate in the platform interact between each other and enjoy the