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Tortoise In Ads

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Would you like to know how you are able to expand your company? By getting more customers to buy your product. In the commercial, called fable that sells cars, it tells the story of the hare and the tortoise that uses the car to win the race at the end of the commercial (American Abilities Television Network, 2015). Therefore gives the idea that by owning a Mercedes Benz can give ability cheat in a race. Through an evaluation of cast, message, and branding, fable should be replaced because the company does not effectively advertise the product. The cast in commercials are significant because they are the ones that advertise the product, whether it is helpful or not. In the commercial, “characters used to create unique brand or company images” …show more content…

The casts of the commercial are from the famous story of the hare and tortoise. The main characters are the hare and tortoise, yet only the turtle uses the product in the commercial. They do not talk about the product, only utilize it to race and cheat to win the race. The character are animals. They are not able to buy the product and do not have much connection with it. In the commercial have a girl hare that is not loyal to the boy hare therefore, it may lead to be offensive to women, saying they will only go with the winner only and at the beginning at the girl kiss the hare for good luck, mostly she is being objective. Saying that only the winner will get the girl. Also states that a mercedes is the only way women with a person. So like the hare, with no car will lose the race and girls too. Moreover the hare, he can be seen as selfish, big ego, fast, and hundred percent sure he will win the race, yet he is not a cheater like the turtle. The turtle is smart, however he cheats and uses a car to win race, and steal the girl hare from boy hare. The once good turtle from the original story. The commercial made bad, negative tortoise for children to follow. Additionally, with the cast in the beginning, the boy hare and fox wear clothes and the girl hare be naked (American Abilities Television Network, 2015). That incorrect, since the girl has not clothing and she …show more content…

Jusufović Karışık (2014) expressed that a “strong connection of the product placement to the movie plot was found to be vital for ensuring both high recall rates and positive consumer attitude” (p. 258). Otherwise saying that product placement is important to be able to have success within its commercials. In order to have the viewers wanting to buy their product, they have to be able to supply a strong logo that viewers will be able to recognize and be attracted to buy it. By this, it will attract new consumers to buy the product. In addition making sure that the plot of the movie or a commercial connects with the brand for better understanding. As a result, branding is necessary for all companies to have and to use in order to have

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PepsiCo knew this would get us talking something made creepy that if separate is normal cute to us. When the creature is singing and dancing and the guys join it then makes us feel we want to do the same thing. So there is definitely a huge amount of mixed emotions in this commercial. But this is what gets us talking and makes it a success. Logos and Pathos especially plays a very important role in getting this commercial out there.

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Or the companies may make the commercial weird, so that there is no forgetting it. By making the commercial more memorable, that can make people use or buy that certain companies' products. One of the commercials was on during the Superbowl, was the Tide commercial. In this commercial, they used well known people such as Jeffrey Tambor and Rob Gronkowski. The company Tide, used these people to "sell" their product to the audience.

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For example, in the commercial it says, “Every hour an animal is beaten or abused.” This fact is pretty straight forward and it gives you that sense of feeling that you could help what’s happening to these animals and eventually put a stop to it. Another fact that is presented is, “For only $18 a month you can rescue an animal and provide it with food and medical needs.” The logos in this commercial contributes a lot because it adds in some heartbreaking facts that it makes people want to help out. But this commercial should have incorporated more logos, such as statistics.

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This is an example of Aristotle's appeal to logos, which is making the consumer think that there are only two options brings a better chance of Geico being the number one choice. Though this ad only shows

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From emotional examples to aesthetically pleasing characters, this commercial really grabs the audience’s attention with babies. The commercial has a great visual of how anybody can be whatever they want to be in this world. The commercial states, “You’re the meaning of life, you are inspiration.” Once people see those babies dressed up as older people it makes people very happy and it doesn’t bore anybody like other commercials. The babies also have very good facial expressions mimicking the super bowl

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If a brand has a good reputation, customers and businesses, are more likely to purchase that brand. Examples include logos and packaging. (B2B and B2C Similarities and Differences , n.d.) These need to capture the attention of their customers because businesses have competition and therefore need to stand out.

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The different environments and situations exhibit that everybody is diverse, yet equal. The scene with the puppy and another scene where a father and his young daughter ask Google what sound a whale makes, are especially heart-melting. The other way in which the commercial attracts success is by using micropropaganda. A catchy melody plays all throughout the length of the video.

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The commercial uses a much more easy-going tone to aid in the process of connecting the audience with the young boy in the play. In addition, it serves to slow down the

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Watching the commercial, the intended audience for an adult man with a son. I say that because the main character’s are an old man and his son. This commercial instills values like the past meaning reliving what you loved and also family. It’s not effective because it doesn’t use the Rhetorical Appeals like Ethos and Logos but, it does include Pathos which makes it somewhat good. Pathos is a Rhetorical Appeal that the commercial does portray in many forms.

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The sponsor of the ad is the American Society for the prevention of Cruelty to Animals (ASPCA), an organization known for its

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This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere.

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As a result of writing a value proposition, a brand should be able to clearly

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